Thursday, June 2, 2011

Email Marketing | Email Marketing Business |Email Marketing Trips

email marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Researchers estimate that United States firms alone spent US $400 million on e-mail marketing in 2006
E-mail marketing (on the Internet) is popular with companies for several reasons:
  • An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported assecond only to search marketing as the most effective online marketing tactic.[2]
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
  • Over half of Internet users check or send e-mail on a typical day.[3]
  • E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.[4]
  • E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
  • Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.

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